Designer Sara Web

PLACEMENT ON SEARCH ENGINES
Optimization, indexing and ranking on search engines

You have a website. Does anyone know?
If you do not know how I can contact you?

Unfortunately having a good site, graphically appealing and technologically advanced non basta.Bisogna that your future customers will find your site, would be persuaded to enter it, or store the address. Only from now on will appreciate the quality of your site and your services and be encouraged to return and contact you.

Place a website on major search engines is a difficult job that must be done both during site preparation, both on a daily basis once the site is online. The optimal positioning of a site is a work of design, programming, technical consultation and communication.
It 'important to both the quality of the texts of your site that the technology chosen for its creation, information architecture, on which your keywords appear in the results of the engine.
It 'a job for professionals.
Be wary of who you "guarantee" the first position on "all the search engines.
Who does this is a simple thing: mind. It 'easy to ensure a first page placing keywords uncompetitive and / or secondary engines or by payment mode such as pay per click.
Think about one thing. Who ensures the first page of Google doing this with you, and potentially with all your concorrenti.Ma front page the results are only 10 ...

Placement on search engines involves a series of activities which will be implemented with the Web client:

STEP 1: Setting goals
Preliminary analysis of the site and the business reality: To ascertain the specificity of each client, the objectives of promotion, personalize and make them productive activities in order to achieve their aims.
Definition of strategies: To evaluate once the budget the best operational strategies, channels of promotion and setting the timing.

STEP 2: OPTIMIZATION AND PLACEMENT
Definition of keywords (keywords): choosing the right search keywords that appear Trai first engine results is crucial for high rankings. Outset is essential qualitative and quantitative analysis of the frequency of search for single words and analysis of competition to maximize the number of visits qualified and relevant.

Definition of content: information content and captivating are essential for a good placement. The relevance of keywords in relation to the contents of the whole site is increasingly taken into account by search engine spiders. The keyword-matching textual content is crucial for such activity.
Sara site provides advice on creating content and providing appropriate services copywriting and writing text to make effective communication of the site and increase your ROI.

Optimization: Optimization of the website using the methods suitable and appropriate to the technology used to build the site itself, depending on whether it is static websites, dynamic flash sites. Create custom landing pages (landing pages on your site click on the link from a search engine).

STEP 3: INDEXING OF SITE into the search engines and directories
Recording and indexing in major search engines and directories: In the world there are about 1,500 between search engines and directories, but only 3 of them collect more than 90% of traffic (Google, Yahoo, MSN).

Sara Web focuses in particular on real traffic generator engines (particularly Google) choose from time to time even the best engine placement geography.
Link Farming, Link Popularity e Pagerank: A series of activities to improve and stabilize the position once made the optimization of the code and content. For example, the Pagerank improves as the number of links pointing to the site in question.

STEP 4: REPORT, MONITORING AND MAINTENANCE
Constant monitoring and regular positioning results in search engines and directories.
Re-indexing the site on the engines: search engines often change the logic of positioning. It happens so that the site can "dance" between pages of search results. E 'then re-positioning essential to stabilize the position.

Maintenance: series of actions to ensure the long-term results of positioning. When changing the algorithm of indexing search engines or competitors put in place effective action is important to respond in a prompt.

Report: Realization of a document and sending periodic summary of the results of placement on each search engine specific. In reports will see the keywords and the results of positioning the same on different engines.

Control Panel: To allow the customer to access the restricted area at any time using a personal card to view and control reports, traffic statistics are accessible, active services, pay per click promotional campaigns in progress, etc..

Contatti : info@saraweb.info