Techniques for increasing Link Popularity - Designer Sara Web

9 techniques for increasing Link Popularity

INTRODUCTION
But what techniques to use to increase link popularity?
We left it in the latest edition of the newsletter with a promise to talk about techniques to increase the popularity of creating quality content, link exchanges, press releases, article marketing, directory, videos, social network.
There are two aspects to consider before starting to read this whitepaper.
The first concerns the algorithms that Google uses to calculate the popularity are:

• PageRank
  

• The TrustRank
  

• The BadRank
  

Continuity
It 'important to go to reread this part covered in white paper last month.
The second aspect to consider is the anchor text of links.
It is the link to an external page that we are going to include a specific word in the text, in which case the code will be:

<a href=""> Anchor Text </ a>

The key inside the <a> </ a> assume so much importance and is the basis of popularity of the passage from one document to another page.
"Ripasso" for a moment these two important issues we are going to check what are the techniques for increasing link popularity.
In this whitepaper, therefore, we will discuss:

Contents

• Link Exchange
  

• Directory
  

• Article Marketing
  

• Press Releases
  

• Purchase link
  

• Blogs and forums
  

• Social Bookmarking
  

• Social Network
  

• Conclusions
  

1. CONTENT
A phrase we often hear is: "Content is the King" (What matters is the content).
One of the best ways to get ba-cklink spontaneous to our site is, in fact, write quality content.

Some features of Contents:
redistributable in part or in whole;
updated frequently;
Unique and original;
usable in various ways (HTML, PDF, RSS, Video, etc.).

One important thing would be to be able to write exclusive articles where the reader understands that there is only on our site.
A very underrated are external links that are offered in the articles. Most webmasters think that is detrimental to insert external links, it is actually positive insert links for further resources, especially those really valid.

2. LINK EXCHANGE

This was the mother of the increase in popularity and technique in the past also had a look important.
The search engines have quickly understood the exaggeration of the webmaster using this technique and today the value of a link traded is low.
Attention, therefore, to only use this technique because it can be harmful.
Google also identifies the circuits of the type of link exchange site A linking to Site C, Site C and site B linking to site B linking to site A.
In fact this is not the analysis and the search engines make, they take care to check what a site is part of a closed-loop "Web" (through links).
Obviously there are cases in which the technique is valid, provided you comply with these criteria that the board now for some time:

the site to exchange link with our theme topic;
link nor will link our sites pages crammed with information, links, created especially for this purpose;
Do not link or we will be using linked lists of links, so you have many links in a small space in a row;
link and we will be linked from pages with unique content, dealing with specific topics, trying to insert links in the middle of the text, consistent, providing the reader with a really important tip, on a site that receives lots of backlinks from other sites and that several popular on search engines.

The important thing is not to base our strategy exclusively on exchange link link popularity.

3. THE DIRECTORY

This technique has a history very similar-the exchange link.
Even today there are specialized agencies-in this technique because you can be productive if it is engaged in a global strategy of increasing link popularity.
In the past, had a weight is also very important because it was certified and tested to make the site more existing directories (DMOZ, Yahoo, Zeal, etc..), We got some real leaps in the SERPs of search engines, which gave great importance to links on these sites.
Today it is not so, you receive changes in the SERPs, but it can still be a valid technique.
The important thing is to choose the best directory and enter the site directory unnecessarily 10,000, basing strategy only on this technique.
To find the best directory on which we can try to work on the search engines the key directories, or directory + key, where key is our field of membership.

Example of travel: - sport, tourism, hotels, etc..

Usually, the best directories are located on the front pages and do not require a link back required.
Or, check this list of Directory: http://liste.giorgiotave.it/directory/
It is fitting that our site is visible in the main directory, not just for search engines, but rather, especially for users and webmasters who are looking into this information.

4. Article Marketing

The Article Marketing is a technique that "old" part that allowed the author to enhance its reputation in rela-tions to the subject.
Article Marketing Today, especially in Italy, has changed dramatically and has become the republication of the same article in many different channels with the sole purpose of increasing link popularity.
Those who follow the "old way" get a great personal success and even though few actually create value.
In fact an article of value-vrebbe to cause to be published in many sites, indeed, enough to publish only a few because it would be immediately taken up, quoted, linked by many forums, blogs and industry.
An item of little value, however, to be able to be read and multiply quotations, needs to be published in a wide number of sites.
In Italy this technique came later, is misused and not very effective.
This is because many areas in our country have forums, specific and often strong popular following, and then the authors, in order to gain visibility in the area, prefer to participate in the forums and make their contribution directly there.
Others, however, prefer to have personal blogs where to publish articles on the subject in which they are more experienced.

However, you can use article marketing with some changes:

publish the original article in our blog / site / forum;
change it completely in every word, to make it original (not the meaning - of course - and, as already mentioned, we will see the issue of duplicate content) can learn more;
reported only to the few really good sites to Article Marketing, those who may require that the article is completely new (or so we are different versions, or choose only the best circuit of Article Marketing).

For all lovers of lists of lists, this time here is a good links for further information:
http://liste.giorgiotave.it/article-marketing

5. PRESS RELEASES

Press releases, even though as a technique is very different, it tends to be considered by webmasters much like to article marketing.
In fact, a press release certainly is not to increase the link popularity or to increase the reputation of the author in a given field.
Its main purpose is to increase the brand with the conveyance of a story.
In addition, it must be written professionally and talk about topics that attract the reader's interest, in giving real information.
In addition, despite the press should never be forced, it is important to have a look for continuity in the circuits to increase the brand.
As for duplicate content, however, in this case we must not think too much because search engines are well aware that a press release is always the same and may end up in many sites.
Then filter these press only giving value to those published in the most important sites.
In conclusion, we recommend this technique without thinking too much on search engines with a single device SEO: Do not put more than one link in a press release. Already put two links should be considered a mere exception. Abusing this technique makes the statement of limited value.

Here you will find the list:
  
http://liste.giorgiotave.it/comunicati-stampa/

6. PURCHASE Backlink

Buying links is a technique used for a long time, but became famous in the SEO community Italian only in recent years.
We must not abuse it too much and we must remember that those who sell the lower link can be seen from Google PageRank considers that this technique fraudulent. In fact, Google recommends to insert the rel = "nofollow" to a sold link so as not to "pass" Pagerank.
So, be careful of buying links and also do so in a way that does not seem to buy a link, maybe only when that link can be considered valid also for users.

Anyway, here are some tips that I consider valid:

Do not buy links for a short time.

The popularity must be stable and have no link for short term ser-ve because the value of a link increases with increasing time spent on a page.
 
Do not buy links that provide for the inclusion in a list of other links for sale, but buy a space / additional page of a site where you can enter a review of real, original, which is valid for the navigation of the site.
Vary the anchor text.
Do not judge the price of a link from its Pagerank.
Do not buy links from sites with our theme.
Try to buy links from sites where they sell them usually.

Carefully check out the other links to make sure you do not end up on pages with low quality sites.

Make sure that none of the sites already make spamming techniques. Seller of space that the site is well positioned for the keys or the topics that interest us.
 
However, this technique, like all others, should not be used alone. Any technique used to increase artificially link popularity can be harmful if used excessively so, and if used alone, without the other.

7. FORUM AND BLOG: PARTICIPATE!

There are hundreds of thousands of people now participate in blogs and forums bringing their values ??and sharing it with everyone.
The reasons for those that do so with a promotional purposes are that you get a good authority and for the links in signature.

The signature of the post in the forum (and the link that you can usually insert) is a tool to be used sparingly, especially when users are very active.
Participate in a forum in a car and have signature link to a site on computer does not have a great value and the same goes for blogs.

The advice is to only participate in forums and blog really authoritative and insert the link in this signature.
Membership in many forums and blogs does not bring real benefits, better join a good forum that only bad part of Ten. In fact, the important thing is to try to be authoritative, because search engines are very familiar with the authors of the forum and are able to calculate what an author is important in a given community.

Become authoritative course is more difficult to increase the popularity of posting. We must be active and constant in the post, as well as prepared and able to communicate, to be engaging.
But it has become a prominent advantage that it is really important to be mentioned and linked to dozens of people.
Moreover, by linking in signing its own resources, was an excellent return on image and you have the ability to activate a lot of traffic.

8. Social Bookmarking

The social bookmarking sites that are damaged can not publish our favorites on the Web sharing with all users.
Various social bookmarking offer different functions together with specific and complementary characteristics.
Here are some of these functions:
the document contained in these sites may be visible to users who are interested in the topic addressed in the document;
the page that hosts the document ends up in the results of search engines and then we will quote a document into the network to drive traffic to our site;
the opportunity to vote on the document so that it is in a location that provides good visibility.

These sites are useful to us is to attract direct traffic (and potential users who might link), both directly increase the popularity of your site in search engines.
It is obviously useless to propose the contents at all, we must identify those most useful to us.
What many of these services will allow us to reach people of interest to our content? the list to use:

http://liste.giorgiotave.it/social-bookmarking/

9. SOCIAL NETWORK

Links without NoFollow in Social Networks (then "pass" PageRank) are located in these social:
Blip.fm: link pure profile
Myspace: links in comments
Facebook: links in applications
Facebook: links to fan pages using boxes that allow the use of HTML
YouTube: pure link to the profile
Linkedin: links websites

However you must consider that you can go through Twitter to see what are the best items of the moment and this is a great social database to make analysis of link popularity.
From recent tests also released a picture a bit 'particular use of NoFollow that seems to be ignored by Google in some special circumstances such as:
When testing a Google account of one person (and authoritative opinion) and profiles of social linking that person his own website. For example, when our Twitter profile linked from our site.

When a resource is very reliable and very reliable resource linking to another already known in its db.

Further tests are being considered to try to understand these issues.
However, a very impor-tant role in increasing the link popularity playing the social network, Twitter certainly in command.

The parameters are taken into account when calculating a de-ended content on Twitter (called tweets) is important are the following:
authority and trust account that the mail content;
number of people who turn over this content to your contacts (the action is called ReTweet);
authority of the people who made ReTweet.

10. CONCLUSIONS

Many webmasters can not use any special technique of link popularity, but to create good content.
We will find more people who have good positions on Google because their contents are fantastic and many share them in blogs, forums, social, chat, articles.
So the best advice I can give you is to focus in improving constantly, and your preparation in producing high quality content.
Then of course, these techniques will be very useful to speed up the process and be able to position yourself for keys very competitive.
But without content, sooner or later, the site is destined to collapse.
Good increase in popularity!