Search engine results page SERP - Designer Sara Web

The term English search engine results page (SERP abbreviated) means "the results page of search engine".
Whenever a user makes a search engine, in fact, get a response as ordered list.This list may be provided by online search engines (like Google or Yahoo) and those offline (in libraries, archives, etc.).

World Wide Web, the term is used mainly in the Internet medium in which the SERP in the major search engines on the web is the subject of considerable competition because of visibility to ensure that the top site.
The position of a URI (or link) in the SERP, the importance is that the search engine assigns to the document corresponding to that link the subject matter of research. Policies used by search engines to make such a placement are complex and may depend on both analysis "impartial" content (through specific algorithms) or from any trade agreements with the owners or publishers of these pages.

The techniques implemented by webmasters to improve their position in SERP pages are referred to by optimization or Search Engine Optimization (SEO), while the operation itself is called "search engine rankings.Some of these techniques are useful purpose (eg a better description of the topic), while others confuse users of the Web (such as keyword spamming).